Shaping the Future of Downtown Sioux Falls with Brandon Hanson
Shaping Downtown Sioux Falls: Community, Commerce, and a Vision for the Future
Downtowns have always played an essential role in our communities, but when a downtown becomes the heart of something bigger, it creates a lasting impact. In this episode of Tips for Change, we talk with Brandon Hanson, President of Downtown Sioux Falls Inc., about what makes a downtown thrive, how community events boost economic impact, and why showing up matters more than ever.
Why Downtown Matters
Downtown Sioux Falls is more than a district — it is the city's heartbeat. Local retailers, small businesses, salons, restaurants, and gathering spaces all contribute to the community's vibrancy. Without them, the area becomes less inviting and less alive.
Supporting local businesses is not just good economics; it keeps downtown welcoming and walkable. When storefronts are active and inviting, people want to spend time there.
Small Business, Big Impact
Success for Downtown Sioux Falls Inc. is measured by real numbers — foot traffic, economic impact, and how events help local businesses grow. If something doesn’t contribute to small business growth, it doesn’t move forward. This focus ensures meaningful events like Riverfest, Restaurant Week, and partnerships with community organizations remain impactful.
Walkability, Accessibility, and Advocacy
A key focus is making downtown more walkable and welcoming. One example is the monthly First Friday “Open Streets” event, which closes part of Phillips Avenue to cars and opens it to pedestrians. This creates a more engaging, people-first experience, promoting safer streets and intentional development.
Creating Connection Through Community Events
Events like Riverfest draw thousands of people, and the Parade of Lights brings tens of thousands, and on a chilly Black Friday, are more than celebrations — they are investments in connection and awareness. Each event invites people to share space and support local businesses, while the work behind the scenes reflects a deep commitment to the community.
Looking ahead, Riverfest will evolve with a stronger focus on sustainability, the importance of the river, and the connections between local agriculture and business. These changes shape a more connected, future-focused community.
Leading with Purpose for Our Future
Real progress takes time, listening, and trust. Change happens when people come together to discuss issues and collaborate on solutions. Taking action quickly is essential. When interest sparks, the best approach is to show up and get involved, helping reduce the time between knowledge and action.The goal is to build a legacy that lasts for the next generation. The work being done now plants seeds that will grow into something bigger for those who come after.
Episode Mentions
About Brandon Hanson:
Brandon Hanson is the President of Downtown Sioux Falls Inc. He graduated from South Dakota State University and is a small business owner with a background in church leadership. Brandon’s experience spans nonprofit and entrepreneurial spaces, providing a unique perspective on building strong communities from the ground up. He lives in Sioux Falls with his wife and three children.
